11A Idea Napkin

I am a marketing major at the University of Florida, and before that I was a part of the marketing magnet program at my high school. As a result, I have a lot of skill with developing promotion plans and ad campaigns to bring exposure and brand awareness to different products and could bring those skills to the table to help in the launch of my product. I personally love the sound of rain at all times of the day and my whole family uses electric speakers to play white noise as they sleep, and the sound plays all night long. This product could help both my family and myself with filling the room with relaxing noises in an environmentally way where the electricity bill would be much lower.

The product I would be offering to consumers would be a solar powered fan that has hollow beads in the fan blades that would produce the sounds of wind and rain as the fan spins. This product would be offered as both a ceiling fan that could come with installation or a standing floor fan. It will also come in many different colors and sizes so that it could match the aesthetic of any room. There would also be different bead levels for the blades because fans with fewer beads and fans packed with beads will produce different volume levels of the rain noise.

I would be offering this product to individuals who need a sleep aid and find that white noise/rain noise helps them to be able to sleep better. Typically these people use electric devices to produce these sounds, but then have high electricity bills as a result, which my product could help them avoid. My product would be for people of all ages, from babies to grandparents. Any one who is unable to sleep without white noise would need some kind of noise producing product. It would also be a bonus if they were an environmentalist, but you do not need to be an environmentalist to have a desire to save on your electricity bill.

Currently, customers are either using a speaker/ipod system to play this noise or are using their phones to play these sleep sounds. To buy a speaker system costs a lot of money and playing the noise from a phone drains its battery. But the biggest problem with both of these methods is the electricity used to play these sounds every night for a duration of anywhere from thirty minutes to the entire night. This quickly adds up on ones electricity bill so my product would pay for itself by saving consumers these high electricity costs and also potentially saving them the cost of buying an ipod/speaker system.

This product would be adding something new to the market because it is the only environmentally friendly option that does not consume large amounts of electricity to function. Also due to the fan aspect it would give realistic wind noises, and also provide a cooling effect that is known to help individuals fall asleep as well. We could also provide a custom fan creator service where individuals can select the color of the fan as well as the color of the beads inside along with the size of the fan and level of beads they want for their fan to make consumers feel more involved in the purchase.

I believe that these elements all fit together to make for a strong product foundation. There are many ways to create a broad product offering and give consumers options while providing the business with many revenue streams. For instance, having ceiling fans as an option and selling installation as a part of the product. The consumers would definitely benefit from having this product versus the other market options so the product would sell itself. The only challenge with starting this product would be to establish the right promotion plan to get word out about the product, but given that I have competed internationally with promotion plans I have developed as a result of my years of marketing knowledge, I know that the marketing element would be handled well and be a success.