9A Testing my Hypothesis Part 2

Who: After conducting several interviews I found out that some of the groups I thought may buy my product were actually outside of my market. Many of these individuals want the relaxation, but are opposed to adding sound to their space. For instance, parents of new born babies thought the sound would relax their child and help the baby get a good night of sleep, but were afraid the sound may cover the sound of the baby crying at night, which would be problematic.

I also interviewed two people one who lives in a city and one who is in an apartment shared with roommates and noisy neighbors. However, the city dweller said he liked the sound of the busy streets and that is what helped him to fall asleep at night. While the interviewee who lives in an apartment with roommates and noisy neighbors felt the sound maker would just add to the noise and not help her fall asleep because she needs the room to be quiet in order to sleep so changing the sound from one thing to another would not help her.

I also interviewed a hypnotherapist to see if this kind of device could help his patients to be in a more relaxed environment that may make hypnotizing easier, but he said that he worried it would more so interfere with the process than help it. He did say though that it may help certain more resistant patients to relax, but it would depend on the clientele of the therapist.

What: It was brought to my attention in many of these interviews that one of the benefits to an electric sound machine is a volume control so that many of these markets could be reached since they would be able to adjust the volume to a reasonable level, which was part of their need. These groups did not want the full volume sound the original interviewees wanted. But also, some of these interviewees found the sounds some wish to drown out just as relaxing as the noise of wind and rain so their needs were already met by these noises. The original five interviews I did had different needs because they did not enjoy these sounds, but liked the sounds of rain and that was a key factor that was missing from these five interviews.

Why: The people in the boundary wanted loud noise to fill the room all night, but in an energy saving manner. The people outside the boundary are more concerned with noise level and the type of sounds this product would be able to produce and whether or not these sounds would actually help create the relaxing environment it is supposed to. The inside crowd specifically wanted loud rain noises, but the need of the outside group was in fact different because they wanted different noises (or no noise at all) at different levels of volume.

	Inside Boundary	Outside Boundary
Who	Use electric sound machines at full volume the whole night  Want to drown out sounds of roommates and city Likes amplified sound of rain Eco friendly and need sleep sounds	Enjoy the sounds of the city Need silence to sleep Likes soft element to sound of rain Need low volume noise Eco friendly, but do not need sleep sounds
What	Eco friendly Want to cut back on electricity bill Loud rain sounds Need sounds to sleep	Need low volume Need silence Noises other than rain or wind Do not care about environment or electricity bill
Why	Sound makers can lead to high electricity bills Many people need noise to sleep at night People like the sound of rain and wind because it relaxes them	Some people need noise to sleep, but need different noises like city noise