Considering my segment is consumers who are mainly concerned with saving money, I was surprised to find out that the main concern was not necessarily price, many of the people I interviewed were willing to pay a little more if it meant better quality or a better look considering the machine would have to be sitting on their nightstand where it is highly visible. Price did play a big role, but other factors such as long lasting quality and a aesthetically pleasing design were also important to my consumers.
I also found out that all of my interviewees make their final purchases online. The individuals I interviewed seemed to like the online aspect of shopping for different reasons. one interviewee felt it was a great way to compare specs on the speakers as well as to see all the different design options. However, the other individuals felt it was the best way to evaluate many different high quality options at the lowest prices since services such as Honey can be used to search for coupons online.
My interviewees all agreed that the quality was extremely important in the evaluation of if the product was a good purchase or not. One individual also highly valued the materials used. She said that she once bought a sleep machine and while the design of the sound machine was cute, the material started peeling off after a week and even though the sound itself was being portrayed fine still, she stopped using the product because it looked so bad and cheap on her nightstand. This indicates to me that durability in materials as well as sound projection is important to individuals once they actually get the product.
I originally thought that the main concern of mine would be to keep my product cost effective and inexpensive, but after conducting these interviews I realized my segment also cares about quality and durability as well as design to the point where they may be willing to pay a slightly higher price. This is because my interviewees felt that a more durable product pays for itself in the long run and something that looks nice will actually be used. I also realized selling my product online is absolutely critical and having online coupons available will also help my segment feel as if they are getting a better deal.
Hey Katia,
ReplyDeleteI can certainly see that most of the purchases are made online, because I am not sure if there are sleeping stores out there where people could go buy that type of products. I am sure that being able to get on Google and find the products is a lot more convenient. I also am one of the people that will definitely pay more for better quality. I believe that you get what you pay for a majority of the time and getting better quality will cost you more.
-Dakota Horlocker
Katia,
ReplyDeleteI think you got some great feedback from your interviews. Your product has the potential to be a piece of artwork as well. If it is something on customers nightside tables it will be important that it looks nice, and comes in a couple of colors to match the design of the room. I think the internet would be the best place for you to sell as it has the highest margins compared to a normal retailer.